The Corporate Compass:
Providing Focus and Alignment to Stay the Course
Authors: Ed Ruggero and Dennis F. Haley
Hardcover: 103 pages
Publisher: Academy Leadership Publishing (April 15, 2005)
ISBN-10: 0972732330
ISBN-13: 978-0972732338
If your people don't know where your company is going, how will they ever
take it there?
Introducing a book that will get every employee working toward a clear
and common destination.
Success happens on two levels: individual and organizational. As a leader, you must know
what you stand for and what you expect from your team. But you must also have a clearly defined
destination to lead that team to-a destination that every employee in your company can visualize and embrace. This reflects an
important principle of military leadership... and it's a necessity in an
increasingly turbulent business world.
The Corporate Compass offers up some hard-hitting truths about
organizational focus and alignment. This fresh, engaging story centers on one consultant's
efforts to transform an ailing retail chain into a thriving, goal-centered corporation in which
"everyone is rowing in the same direction." Along the way you'll learn how to:
- Write a purpose statement that sets the course for your company
- Identify your organizational values and assign behaviors to them
- Create a clear ten-year vision
- Set Key Performance Indicators that let you know whether or not you succeed.
Make no mistake: you must create your own "compass" if you expect to be around a decade from now. Focus
and alignment have always mattered, but in today's unforgiving economy, negligence in this area is a fatal
mistake. The ideas in this book will help you create a strong, resilient corporation that can beat the
competition and find its way in the stormiest marketplace.
About the Authors
Ed Ruggero served in the U.S. Army for eleven years and is a member of
West Point's class of 1980. He is the author of five novels and several works of non-fiction, including Combat Jump: The Young Men Who Led the Assault Into Fortress
Europe, July 1943 (HarperCollins 2003). Ruggero is a member of the Academy
Leadership team and an experienced keynote speaker on leadership and leader
development. For more information, visit www.edruggero.com.
Dennis F. Haley graduated from the United States Naval Academy in
1967, after which he served in the Nuclear Surface Navy. Following a tour of duty in
Vietnam, he returned to Pennsylvania and joined the family business,
transforming it from a five-man operation to a multi-million-dollar company. After the company was sold in 1997, Dennis decided to use his military experiences to help others become successful business leaders. He now serves as Founder and CEO of Academy Leadership.
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